How To Use Instagram To Promote Your Sports Team

    Social media is one of the most powerful ways to get attention for your sports team. With over 500 million active users, Instagram is one of the biggest social media platforms out there. In this post, we are going to discuss why Instagram is a great option for your team, how to get started and tips on creating unique and captivating content. 

Why Instagram?

Instagram is continuing to grow and improve their features. As the second most used social media platform, behind Facebook, Instagram is extremely useful if you are trying to reach a larger audience.

How to get started

It is important to create an account that is strictly for your team or organization. Using a personal account can create confusion. Consider converting the account to a business account, this will allow you to view insights about your post and audience. To create a business Instagram account you must link the account to your team’s Facebook page. 

Add a profile photo. This would be a good place to put your team’s logo. Next, add a biography. This should be clear and informative but also fun. You want people to know that this is your team's page but you also want to be able to grab their attention. Make sure to add a link to your website. 

​Tips For Success

High quality is key: With 80 million photos being shared on average per day, having high-quality photos and videos will help you stand out from the crowd. 

Use video: Posting videos adds a unique element to your Instagram page. Visit hesn.co to learn more about our high-quality video production services.

Tag your location: Posts with a location receive 79% more engagement.

Embrace hashtags: Hashtags are a great way to boost engagement and connect with people within your community. Make posts that use popular hashtags such as #throwbackthursday to grab the attention of a larger audience. 

Timing is important: Think carefully about which times you post on social media. Important posts should be saved for weekdays because they have a higher rate of engagement. After a couple weeks of frequent posting, you will start to see which days work best for your team. Also avoid posting during regular work hours, people are usually busy during this time and not checking their social media. Consider using Hootsuite, hootsuite.com, to schedule your posts.

Post regularly: Be consistent with your posts. Have a regular posting schedule. Instagram accounts with the most success post on average once a day.

Check out what others are doing: Take some time to research what kinds of posts are being made by other sports teams. This can give you inspiration for your team’s posts.

Instagram is an extremely useful marketing tool for your team. If used correctly, Instagram can help you boost awareness in your community and engage with your fans and supporters.

Does your team have a Instagram page? Share your username in the comments. Let us know if you will be using any of these tips for your page. 


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https://www.brandwatch.com/blog/37-instagram-stats-2016/
https://www.omnicoreagency.com/instagram-statistics/
http://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics
https://later.com/blog/best-time-to-post-on-instagram/