Having a Facebook page is a great start for promoting your team. Creating interesting content can generate a good amount of interaction, but if you are looking for some ways you can really kickstart your page’s engagement then you are in the right place.
Here are seven ways you can boost interaction on Facebook: 1. Live Video Live video streams will make your followers feel like they are a part of what is going on even if they aren’t physically there. Whether you are hosting a special event, having players stream before and after a game, or just sharing a quick update, live video is a fun way to share content. It is also beneficial because the videos can be seen after the live stream has finished. Did you know that HESN live streamed this year’s Tumblers Classic at Tumblers Gymnastics Centre? Click here to see some of the footage.
2. Fan Takeover
A fan takeover can be a great way to get people excited about your team’s Facebook page. Offer one of your loyal fans the chance to temporarily become an admin of your page. This will allow them to post content as the team. You could let your followers know that this opportunity is coming up and let them submit ideas of the type of content they would be posting. 3. Scavenger Hunt A scavenger hunt can be used to boost interaction for your team. Post clues online and give your followers a chance to win a prize. Consider having a brainstorming session with your team to think of ideas for prizes, some examples could be branded team merchandise, VIP seat tickets or food vouchers for your next game. 4. Fan Feature At your next game have someone interview one of your fans, then post a fan feature about them. Ask the fan for their name, what they do, how long they have supported your team for and any other information you think would be interesting for people to read. This post will be a fun way for fans to feel special and it will also generate hype around who the next featured fan will be. 5. Behind-the-Scenes Posting behind-the-scenes photos and videos make fans feel like they are really a part of the team. This could even be done in the form of a live stream. A great time to post would be if your team is doing a fundraising event or any type of charity work. You could also post behind-the-scenes content during practices or games. 6. Contest Contests are a great way to get a lot of interaction. Think about what kind of interaction you want, for example, more shares, more comments, more likes, and use that as your qualifier for the contest. If you wanted more shares, ask people to share a certain post in a chance to win a fun prize. You can even combine qualifiers to get even more interaction. For example, share this post and tag two friends for your chance to win. 7. Ask Questions Asking followers for advice or their opinion is a great way to get followers to interact with your Facebook page. People love to share their opinions with others so adding a question to your post will make it more likely that they will comment. You can also ask people to tag their friends and family. This will lead to more people seeing your posts. Check out this Facebook post from NCAFA.
Using these techniques can help you get more interaction on your Facebook page but it’s also important to remember to share your Facebook page on your other social media platforms. Sharing has a big impact on the amount of traffic you get on your page. Ask players and coaches to share the team’s page on their personal accounts. The more traffic you have on your page will also have an impact on your amount of engagement.
Have you tried any of these techniques to boost engagement on your Facebook page? Tell us about your experience in the comments below.
0 Comments
Your comment will be posted after it is approved.
Leave a Reply. |
AuthorThe HESN blog will deliver amazing features, inspiring interviews and premium content for the athlete looking to achieve their dreams. CategoriesArchives
May 2022
January 2018
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
August 2016
July 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
|